英語を日本語に翻訳してください。（翻訳ソフトNG）
In 1991, the computer industry experienced its worst year in history. Average return on sales dropped to under 4 percent and the ROE (Return On Equity) was under 11 percent. Worldwide, PC revenues dropped for the first time by nearly 10 perœnt. Apple continued to perform better than its competitors in the industry, but the intensity of competition was putting pressure on Apple’s margins. “Our challenge,” said John Sculley, Apple Computer’s CEO, “is not only to stay ahead of our competition, but we have to ｆind some way to change the rules of the game. If computer manufacturers continue to make and sell commodities, everyone in onｒ' business will suffer.” The objective then was to change a $50 billion global industry. Sculley certainly knew that was not going to be an easy task, but he believed that Apple was one of the only companies that could do it, Therefore, for Apple‘s next strategy session, he asked his to address two key questions: (1) could Apple change the structure of the industry, and if so how? And (2) what other alternatives were available?
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お礼
ありがとうございます。 感謝します