エッセーの添削をお願いいたします。
エッセーを書いてみたのですが、自分だとなかなか添削はできないので、どなたか文法、スペル、意味が通っていないなどの間違いがありましたら添削よろしくおねがいします。あともしエッセーのい構成で、ここはこうしたほうが良いんじゃない？みたいなのがありましたら遠慮なくおっしゃってください。
People usually watch TV, internet or magazine commercials without paying a lot of attention to what strategies are used. Logos has been used in advertisements across two centuries to make the content of the advertisement persuasive and to convince consumers that the product is reliable, honest and credible. 1960 DHC and 2006 Clearasil Skin Care Lotion advertisements both used the same marketing strategy- logos; however, the changing attitude about fantasy over the few decades is evident in those two commercials.
In the two advertisements, both used similar strategies. First, they used logic part of logos to make the advertisement persuasive and whip up audience’s interest or emotion by showing subconscious and concrete data. In the DHC advertisement, two women say, “This is a No.1 sales product in the world!” and introduce some voices of successful users. Also, in the Clearasil advertisement, slogans such as “This is 100% natural!” and “10million people are using this!” are heard. Second, they used attractive male or female models. In the DHC advertisement, two women who have nice skin appeared, and in the Clearasil advertisement, attractive man was acting.
Although both advertisements used same marketing strategy, they used different way to advertise their products. In the DHC advertisement, they narrowed down the target group to just women who want beautiful and clear skin. Also, they do not use fantasy in a comic book or video game mode. Just two real women appeared in the advertisement.
Different from the DHC advertisement, Clearasil advertisement narrowed down the target group to men. Also, the man who appeared in the advertisement not only represent concrete data but also explain scientific reasons why the product is extremely effective for the skin. Most different thing is using fantasy. In the Clearasil advertisement, one real man and one unreal woman like anime character appeared and advertised their product.
To conclude, from old to current advertisements, they used same strategy- logos, but the way of advertising has been changed. Why uses fantasy like anime or game character in advertisement? That is because using anime character in advertisements can make more close to people, and the character has the deep impression in people's mind. Also, it is easily make people associate the character with the products in advertisements. On the whole, it is a trick of advertisements and it seems to be called Image spokesman.
