和訳をお願いします。
In 2005,Kentucky Fried Chicken(KFC)-of all places-conducted a comprehensive study of personality . Using KFC customers as subjects and different barbecue sauces as test factors, KFC’s research revealed a direct link between flavor preference and personality. For example, people who prefer the sweet and tangy Honey BBQ sauce are “winners who do not accept defeat and have little tolerance for other’s foolishness”. Customers who choose the hotter Sweet and Spicy sauce, on the other hand, are outgoing, flamboyant people who enjoy taking risking put exciting new experiences at work, at play, and in romance.
Although we perhaps shouldn’t take KFC’s findings too seriously-it is, after all, a commercial come-on-the results coincide with a well-known fact in psychological circles: that our personal preferences tell us a lot about who we really are. This is backed up by a recent study led by Professor Adrian North of Scotland. Researchers asked 36,000 men and women of all ages from all over the world to rate different musical styles. Then the subjects took detailed personality tests. Jazz fans proved to be creative, sociable, and verbally gifted, classical music buffs were thoughtful and quiet, and country music lovers were diligent, friendly, and dependable. The big surprise was heavy metal fans. While the conventional stereotype sees them as dangerous to themselves and society, North’s study found them to be gentle and “quite delicate.”
As Psychology Today puts it: “We consume books, music, and visual art primarily to fulfill the internal emotional needs that are visual fundamental to our personalities. But we also make such choices based on a desire to crave out identities. But we also make such choices based on a desire to carve out identities for ourselves-to articulate the stories of our lives. By the same token we look for those stories in others….and intuitively feel that we can judge others by their tastes. Unfortunately, those judgments are often wrong”
