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Consider an example closer to hand.
You are reading a book printed on paper, though the same book also exists as a file on the computer I used to write it.
It is more efficient to electronically mail this digital version to you than to print the file on paper, truck it to a warehouse, store it on a bookshelf, and wait for you to go to a bookstore and buy the book.
If you could access the information content of a book as bits over a computer network, not only would it be far cheaper: books printed on paper might even become obsolete.
The same holds true for music information sold as cassettes or CDs, for scholarly information published journals, and so on.
お願いいたします。