英文の訳お願いします！
Buy Cover Girl makeup. (You will be beautiful.) Wear Nike sneakers. (You will be strong.) Drive a Lexus. (You will be successful.) Drink Budweiser. (You will be
popular.) Advertising's promises can seem harmless, but a group of critics, scholars, and journalists argue that they aren't. They have formed a group called the Media and Democracy Congress. This group wants to teach Americans how influential advertising can be. In order to do this, they give advertisers
awards for had ads. The name of these awards, the Schmios, rhymes with the Clios-the Cscars of the advertising industry. Every advertising agency would like to win a Clio. No one wants a Schmio. Schmios are given for false advertising and for some ads that are just in
had taste. For example, TV star Jenny McCarthy won a Schmio a few years
ago for an ad that pictures her sitting on the toilet and reading the Wall
Street journal. The National Rifle Association also won an award for its Eddie Eagle ads. Eddie is cute and cuddly and loves to teach kids about guns. He tells children, "If you see a gun, STOP! Doit touch. Leave the
area. Tell an adult." But critics think the NRA is sending another message. "We gave Eddie Eagle a special award for the most effective contribution to our culture of violence," said Bianca jagger, a Schmio presenter.
Shoe company Nike was given a "Lifetime Achievement" award. Charles Kernaghan, executive director of the National Labor Committee, presented the award to the company that spends about $640 million a year on advertising around the World. He pointed out that many of Nike's ads show the empowerment of Women. However, critics argue that Nike doesn't empower its workers-particularly women. In fact, it treats them very badly. Their salaries are low and their working conditions are terrible. Peter Zapf, an advertising expert and a member of the Clio board, defends the Clios. "We honor advertising excellent," but not even he can completely defend his industry. "Most advertising is bad,"
admits Zapf. "Very few advertising companies respect the customers' intelligence"
お礼
ありがとうございました！！