“The reason why Wii has been given so much appreciation is not because of technological superiority; rather, it must be due to the fact that we have been able to provide customers with unexpected and unprecedented entertainment value,” he said, referring to Wii's lower price and more extensive basic specifications than its main rival, the Sony PlayStation 3.
Wii's biggest selling point has been its motion-sensing remote, which has usurped the joystick and led to players using the system for sports training. it is now possible to buy a plug-in balance board as part of a “Wii Fit” software package.
Mr Iwata says that video games, far from being the mindless toy of today's youth, will soon be regarded as a crucial part of a child's development. Nintendo's hand-held DS product, along with the software program Dr kawashima's More Brain Training, has been used as part of a trial in Scotland to improve children's concentration.
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